Global Nutraceuticals Market Valued at $416 Billion (2021),

Global Nutraceuticals Market Valued at 6 Billion (2021),



nutraceutical is a broad term that refers to a food or part of a food that provides incremental health and medical benefits, including prevention and treatment of disease. It can be broadly classified into dietary supplements and functional foods and beverages.

nutraceuticals creating large opportunities for pharmaceutical and food companies to diversify

Pharmaceutical companies view ‘Nutrition’ as a lucrative opportunity where they can leverage their existing strengths to establish their foothold in the market. Pharmaceutical companies possess extensive research capabilities, clinical trial experience, have strong established relationships with physicians to help drive acceptance, and have access to scientific databases and capabilities to create complementary nutritional solutions focused on their existing medicines that can improve outcomes. medical outcomes in the patient group.

Citing the lucrative prospects of the nutraceutical market, several key pharmaceutical companies such as Pfizer, Bayer, Otsuka Pharmaceutical, and Abbott, among others, have entered the market.

Similarly, food and consumer goods companies such as Nestlé, Danone and Amway have recognized the potential of nutraceuticals in their portfolios. They are increasingly leveraging their expertise in nutritional science, flavor, flavoring and variable formats, short run packaging, market research, consumer marketing and advertising, brand development and strong relationships with retailers and distributors to establish their point of sale. market support.

the paradigm The shift in healthcare from treatment to prevention is Provide impulse towards nutraceuticals market. The transition has prompted patients Y clientele think differently about health and illnesswhich has created opportunities for the pharmaceutical industryceutica Y food companies get involved in the disease/care pathway.Chair of Infectious Diseases, Public Research University, LondonUK

Impact of Covid-19 on Global nutraceuticals Market

Fueled by news that vitamin D supplementation may reduce the risk of complications from COVID-19, demand for vitamins and supplements soared. Research studies have also suggested that vitamin D is a potent immune-modifying micronutrient, recommended supplementation, and called on governments to increase recommended levels. This further fueled the demand for vitamins, minerals, and herbal supplements, which in turn amplified the market for nutraceuticals.

The demand for dietary supplements and functional foods and beverages continues to increase as a preventive measure against Covid-19 due to the inclination of consumers towards better health and wellness. Due to the increasing awareness of chronic diseases, health and preventive measures, the role of immunity and dietary supplements, the demand for nutraceuticals is expected to remain for a longer period.

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Nutraceuticals: Potential Revenue Hot Spots

To address the growing burden of dementia, neurodegenerative brain diseases such as Alzheimer’s, gut health problems, cardiovascular disease (CVD), and diabetes, nutraceutical manufacturers are continually striving to launch products that can improve cognitive function, gluten-free products lactose free, products that can lower cholesterol and support a healthy heart, and products that can serve as a sugar substitute for diabetics. A rich portfolio of such products is likely to drive the global market for nutraceuticals.

product innovations are ridein grams the nutraceuticals Market

The nutraceutical market is technology driven and marked by constant product improvements and innovations. For example,

  • In April 2022, PharmaLinea announced its next generation products for 2022, including the launch of a range for gut health, >Your< Prebiotiq Line, así como adiciones a sus >your< Iron Forte Orosticks, >your< Iron Forte Liquid Sticks y >Its< Lines UTI Free Orosticks.

Organic and inorganic growth strategies adopted by Major Players to establish their Strong Foothold in the nutraceuticals Market

The nutraceuticals market is marked by the presence of both new and established players. Players operating in the market adopt organic and inorganic growth strategies such as acquisitions and new product launches to gain market share. For example,

  • In June 2022, Pharmactive Biotech Products announced a new strategic partnership with Singapore-based Nutraconnect Pte, Ltd. to bring innovative, science-backed nutraceutical ingredients to the Asia-Pacific market.

future perspective of Global Nutraceutical market

The nutraceutical market is expected to gain further momentum in the coming years as a significant proportion of the global population is vitamin D deficient, raising awareness of the benefits of vitamin D on bone and joint health. , the management of lifestyle disorders and health in general, venturing into pharmaceutical and food products. companies in the nutraceuticals market, the increasing role of consulting online medicine portals and websites of international organizations to raise awareness of the health benefits of nutraceuticals, and the growing participation of athletes in national and international sporting events. international.

Analysis of the competitive landscape: Nutraceutical market

The global nutraceutical market is marked by the presence of established market players such as Archer Daniels Midland Company, Herbalife Nutrition, Amway, Nestlé Health Science, Danone, Pfizer, Bayer, Universal NutriScience and Innophos, and AOR Canada, among others.

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