Shady marketing is making you buy hair care products that don’t actually do anything

Shady marketing is making you buy hair care products that don’t actually do anything

Most of us have probably picked up a product expecting magical results… only to have our hair literally fall out. We all want hair volume, shine, protection and regrowth, but it seems that to achieve these goals we also need thousands of different products that do this and that. It’s disappointing to pick one product after another expecting different results, especially when it comes to money, but all we’ve done is fall for some very convincing advertising. The truth is, shady marketing is causing you to buy hair care products that don’t actually do anything.

Different products for different hair types

I have straight hair, while you can have wavy, curly, or kinky hair. My hair is fine, while yours can be thick or coarse. For years, women have been buying hair care products based on your unique and specific hair type. But do we really need to do it?

Influential Abbey Yung have thoughts about this. Yung was so intrigued by the tricks and gimmicks of the beauty industry that she actually took a hair science course of the research organization TRI Princeton, which quickly dispelled most of the glamorous marketing techniques that the beauty industry relies heavily on for profit. One of the big ones, as we all know, is the marketing of products according to hair type. Yung’s hair research led her to bust this great myth.

Whether your hair is curly, straight or not, the chemical composition of hair is “virtually identical.” Basically, there really is no need for different products with drastically different ingredients for different hair types. Though different types of hair can benefit from different types of detanglers, deep conditioners or protectants, what’s good for my straight hair is probably good for her curly hair too.

There is no need for different products with different ingredients for different hair types.

“Growth” Versus “Healthy Hair”

Beware of any brand or gimmick that specifically markets a product that will help your hair grow. Not only does this make the cosmetic product a drug rather than a beauty one (because it changes your physiology, as Yung says Explain), but that makes the product subject to the Food and Drug Administration Code of Regulations as a drug. and we all know How trustworthy is the FDA?

Because of this, hair care brands have found a way to get around the explicit “hair growth” label. They do this by using keywords and phrases such as “prevent hair loss”, “hair regrowth”, “promote healthy hair”, or “anti-aging”. Even if a brand’s marketing doesn’t specifically say the product will help your hair grow, be sure to check what other related claims it might make. Chances are you’re just trying to get around FDA regulations, and you’d be much better off investing in collagen or biotin products, supplementseither hair oils to help the health, renewal and longevity of your hair.

keratin products

Our hair is actually made up of protein, and keratin is a type of protein. Tons of products claim to contain keratin to condition and rejuvenate hair for fuller, healthier looking strands that also prevent damage, but these products don’t actually penetrate the strands or change the composition of the hair, they just coat them like any other run conditioner of the mill.

However, high-end brands like Olaplex (with higher price tags, understandably) actually contain different protein ingredients specifically manufactured and patented for this very purpose. But, it is not better to buy products labeled with keratin than to use any other conditioner.

Protection for colored hair

For those of us with color-treated hair, myself included, we’ve supposedly been educated about how sulfates, phthalates, and other harmful chemicals are wreaking havoc on our expensive color jobs. Many shampoos and conditioners are now “sulfate free” for this very purpose: to protect color-treated hair.

The causes of color fading are actually hard water, UV rays, and the use of heat.

According to the National Library of Medicine, the causes of color fading are actually hard water, UV rays and the use of heat. This means that we could be buying sulfate-free products to protect our hair, but if we subject them to the sun, the shower and the flat iron we are still weakening the color and its vibrancy. When it comes to color jobs, it’s probably better to invest in quality heat protectants and conditioning treatments than to rely solely on supposedly “clean” products to protect your color-treated hair.

detox products

Any product that promises to “detoxify” is an important element to our beauty routines and hair care regimens. And we’ve all seen the thread (really gross) detox video which contained tons of leftover products that were making the rounds in the beauty corner of the internet not too long ago.

But like any other “detox” product, it doesn’t live up to the hype. young man argues that you can deep clean your hair all you want, but “detox isn’t a real thing, it’s just become an accepted trade term for cleansing and removing buildup.” most recommended detoxifying products are often hair butters, masks, leave-in treatments, serums, or oils…which only add to buildup rather than remove it. Like so many other products, they do little more than oil the scalp and weigh down the hair, instead of removing supposed toxins.

final thoughts

Sneaky marketing claims rule the world of health and beauty, and probably always will. After all, that is the nature of business, but if we as consumers are better informed, we will be better equipped to choose effective products to invest in.

Hair can be a huge point of concern for us, especially as we age. our environment and lifestyle choices you might even be speeding up the process, sadly. We’re easily prone to falling into the carefully worded traps laid out by persuasive advertising, but we (and our wallets) are much better off questioning any bold or well-presented claim that’s supposed to transform our dull hair overnight.

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