Hair Care Appliances Market Size, Trends, Regional Outlook,

Hair Care Appliances Market Size, Trends, Regional Outlook,
Hair Care Appliances Market Size, Trends, Regional Outlook,

According to the latest market study by “The Insight Partners” on “Hair Care Appliances Market Forecast to 2028 – Impact of COVID-19 and Global Analysis – by Product Type and Distribution Channel”, the market grows from US$ 14,440.23 million in 2022 to US$ 19,512.86 million in 2028; it is estimated to grow at a CAGR of 5.1% between 2022 and 2028. The report highlights the key factors driving the market growth and outstanding players with their progress in the market.

In recent years, consumers are increasingly influenced by the lifestyle of celebrities on social media. Consumers are increasingly trying to imitate the lifestyle of celebrities to keep up with social trends. Therefore, many prominent players in the hair care appliance market are adopting social media marketing strategies and celebrity endorsements to increase their income and improve their market position.

For example, in November 2020, VEGA, one of India’s leading hair care and beauty tool brands, collaborated with Ananya Pandey, an Indian celebrity, to promote its exquisite range of hair styling products. hair. Similarly, Koninklijke Philips NV collaborated with Alia Bhatt, a famous Indian actress, to promote her hair care products such as straighteners and hair dryers. Along with this, in November 2020, VEGA, one of the most prominent hair care and beauty tool brands in India, collaborated with Ananya Pandey, an Indian celebrity, to endorse their exquisite range of products for hair styling.

Such strategies are expected to drive market growth during the forecast period. Along with this, on social media, there has been a growing trend of providing video tutorials and DIY techniques on how to style hair with hair care tools such as rollers, straighteners, and blow dryers. Such videos get a significant number of views and likes and are heavily influencing the buying behavior of consumers.

Impact of the COVID-19 Pandemic on the Hair Care Appliances Market
The COVID-19 pandemic negatively affected the consumer goods industry due to the closure of manufacturing facilities, difficulties in acquiring raw materials and components, and restrictions on logistics operations. Disruptions in raw material supply chains hampered the production of hair care appliances.

The outbreak distorted operational efficiencies and value chains due to the sudden closure of national and international borders, leading to lost revenue and damage. Several hair care appliance manufacturers had to temporarily close their operations or reduce their production capacity in 2020.

However, companies are gaining traction as governments in several countries eased previously imposed restrictions in 2021. The resumption of operations at hair care appliance manufacturing units and distribution facilities, such as supermarkets, hypermarkets and retail stores, is driving growth. of the hair care equipment market.

Along with this, the demand for accessible and time-saving shopping through online retail helped the market grow during and after the pandemic. Online stores allow customers to shop for cheaper international hair care products conveniently. These factors are anticipated to open up lucrative growth opportunities for hair care appliance manufacturers during the forecast period.

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Revlon Inc., Koninklijke Philips NV, Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc. and Conair LLC are among the well-established players that make up the market for hearing aids. hair care. Share.

The “Hair Care Appliances Market Analysis to 2028” is a specialized and in-depth study of the consumer goods industry with a special focus on hair care appliances market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The hair care appliances market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into blow dryers and blowers, straighteners, curling irons, and others.

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Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the hair care appliance market is mainly segmented into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America. Asia Pacific dominated the market in 2021 and is expected to record the highest CAGR during the forecast period. The growing number of consumers who are aware of hair health and the increasing use of hair dryers around the world are driving the market for hair care appliances.

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Contact person: Sameer Joshi
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About us:
Insight Partners is a comprehensive provider of actionable intelligence industry research. We help our clients obtain solutions to their investigative needs through our consulting and syndicated investigative services. We are specialists in technology, health, manufacturing, automotive and defense, food and beverages, chemicals and materials, semiconductors, etc.

This release was published on openPR.

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