Whole Foods Market predicts food trends for 2023

Whole Foods Market predicts food trends for 2023

This article originally appeared on eat clean

Just like fashion, economics, and interior design, food trends come and go.

In the mid-2000s, bacon was put on everything from ice cream to pizza to maple-glazed donuts. No one forgets the kale craze of 2012, and in 2014, matcha was in, appearing on cafe menus across the country. You don’t even understand us started in acai bowls.

Whole Foods Market recently released its top 10 anticipated food trends for 2023 and we couldn’t be more exciting. Every year the Whole Foods Market Trend Tip – which includes local collectors, culinary experts, global buyers and more – make predictions based on their experience and knowledge of consumer preferences.

While the food trends of 2022 were, without a doubt, some of the best-intentioned (plant based meals and sustainable packaging) we’re excited to delve into what could emerge in 2023. Here are some of our favorite predictions:

non-dairy pulp

Did you know that non-dairy milk alternatives produce a pulp by-product that is discarded by manufacturers? The trends council sees an increase in the recycling of almond, soy and oat milk pulp in products used primarily for baking.

Keri Gans, MS and author of The small change dietsays oat milk pulp packs a ton of nutritional value.

“Leftover oatmeal has most of the fiber and most of the protein in oatmeal,” says Gans.

Try it: Renewal Mill High Protein Oat Milk Flour


This sea vegetable is one of the best natural food sources of iodine, an essential component for the healthy production of thyroid hormones. Whole Foods estimates an influx of algae-related products like chips, noodles, salsa and more.

Craig Rose, also known as ‘Doctor Seaweed’, says that seaweed, along with all kinds of seaweed, addresses nutritional deficiencies in the average person’s diet.

“Particularly around iodine,” says Rose. “Iodine is essential and you must have it for normal thyroid function. If you don’t have it, your thyroid can become underactive. So having this essential nutrient can really support your overall wellness.”

Try it: 12 Tides Organic Puffed Seaweed Chips

Alternative pasta

Vegetable pasta isn’t new, and we’ve certainly had our fair share of zoodles and chickpea noodles. But the trend council says there are plenty of other bases that will develop into pastas like spaghetti squash, hearts of palm and green plantains. However, plant-based pastas vary in nutrients, so always be sure to check a product’s ingredient list.

RDN Elizabeth Shaw says she is in favor of getting consumers excited about eating more vegetables.

“But before you throw that plant-based pasta in your cart thinking it’s a suitable replacement for pasta, it’s not quite apples to apples,” says Shaw. “Since many are substantially lower in carbohydrates and protein compared to bean or lentil pasta varieties, they won’t fill you up in the same way as other types.”

Shaw recommends “amplifying” your pasta with high-protein additions to really feel satisfied with your meal.

Try it: Only Organic Spaghetti Squash Pasta

Avocado oil

It’s not necessarily new, but avocado oil has seen a recent surge in popularity due to widespread information about the negative implications of seed oils. The latest research reports that, when exposed to high temperatures, seed oils can become toxic and cause inflammation. The trends council predicts that there will be a variety of new brands and variations of avocado oil in 2023.

“Avocado oil is therapeutic in nature,” says DNM Josh Axe, a specialist in natural medicine. “So whether you have neck pain, lower back pain, shoulder pain, knee pain, or arthritis in general, start using avocado oil as your go-to oil.”

Try it: Chosen Foods Vegan Mayonnaise with Avocado Oil

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