The growth of the UK women’s hairpieces, wigs and extensions market can be attributed to increased concerns about physical appearance caused by hair loss.
PORTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, UNITED STATES, October 25, 2022 /EINPresswire.com/ — According to a new report published by Allied Market Research, titled, “UK women’s hairpieces, wigs and hair extensions market by Product Type and Material: Opportunity Analysis and Industry Forecast, 2021–2027”, the size of the UK women’s hairpieces, wigs and extensions market was valued at $612.9 million in 2019, and it is expected to reach $1,185.1 million by 2027, recording a CAGR of 11.7% from 2021 to 2027. The wig segment was the largest contributor in 2019 and is expected to remain dominant throughout the forecast period.
Hairpieces, wigs and hair extensions are artificial hair integrations used by men and women to achieve a certain hair style or to cover partial or total baldness caused by hair loss. The purpose of hair extension is to instantly alter the hairstyle and add length and volume to the natural hair by trimming, gluing or sewing the natural hair, thus concealing baldness and enhancing the appearance. Fake hair mainly comes from countries like China, Japan, Korea, Brazil, India, Peru, and Western European countries. The main consumer base for fake hair products is the US, China and the UK.
The hair piece, wig and extension have been very popular in European countries. With the rise in prevalence of medical conditions such as alopecia and cancer, the popularity of products that help the user hide their bald patches has increased tremendously in the UK. Fake hair products such as wigs have become a product of choice in the female hair loss community.
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The market for hairpieces, wigs and extensions is growing at an exponential rate. This is attributed to the evolution of fashion and the growing market acceptance of women’s hairpieces, wigs and extensions in the UK. Lush, healthy hair is often considered an important component of beauty among women. Therefore, the increased awareness among women regarding their appearance has fueled the demand for hairpieces, wigs, and extensions. A large population of women suffer from hair loss in the UK. According to the National Health Service (NHS), around 8 million women in the UK suffer from hair loss, often seeking ways to correct or mask their condition through wigs, extensions and transplants. Therefore, the increase in the number of women suffering from hair loss has greatly boosted the demand for stylish hair accessories in recent times.
Wigs and hair extensions that are frizz-free, soft and resemble natural human hair are in high demand. Industries have been investing heavily in the manufacturing and chemical processing of synthetic hair to make it look more natural. However, the significant environmental impact of synthetic wigs and the emergence of novel hair loss treatments such as Minoxidil act as the main challenges to the growth of the UK market. On the contrary, the revolutionary production of hairpieces is expected to boost the UK women’s hairpieces, wigs and extensions market in the future.
The UK market for women’s hairpieces, wigs and extensions is segmented by product type and material. Based on product type, the market is divided into hair pieces, including bangs and fringes, ponytails, hair buns, hair wraps, head bands, and others (toupee and wefts); wigs, including standard and capless construction, hand tied, monofilament construction, lace front wig and others (partial wigs and French knot wigs); hair extensions, including clip-in hair extensions, tape-in hair extensions, sew-in hair extensions/weaves, and pre-bonded hair extensions.
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Based on the UK Women’s Hairpieces, Wigs and Extensions Market Forecast by Product Type, the wig segment led the market in 2019 and is expected to remain dominant throughout the forecast period. The growth in this segment is attributed to the increased acceptance and use of wigs as a masking tool for patients suffering from alopecia and cancer. In addition, the increasing affinity of women towards various celebrity wigs fuels the growth of the market for women’s hairpieces, wigs and extensions in the UK.
Based on the analysis of the UK women’s hairpieces, wigs and extensions market by material, the real hair segment was the top contributor in 2019, and this trend is expected to continue throughout the forecast period. This is attributed to women perceiving the real wig to be better in terms of quality. However, the synthetic segment is expected to see a higher growth rate, due to profitability and high availability.
Key Study Findings
On the basis of product type, the hair extensions segment is projected to witness the growth rate during the forecast period.
Based on the product type, the wig segment is expected to dominate the market from 2021 to 2027.
The hairpiece segment is expected to grow at a significant CAGR during the forecast period.
Based on the material, the real hair segment was the largest segment in terms of market share in 2019.
Based on the material, the synthetic hair segment was the fastest growing segment in the forecast period.
The key players in the market offer more variants and options to the customers. Certain brands have focused on celebrity endorsements and expert advice for potential customers to increase awareness of new and emerging products. In addition, the introduction of techniques such as thread applications has led to an increase in market revenue. Key players used strategies such as new product launches and innovation to remain relevant in the UK women’s hairpieces, wigs and hair extensions market share. Key players in the UK women’s hairpieces, wigs and extensions industry that are profiled in the report are Aderans Co., Ltd., Cinderella Hair, Daxbourne International Ltd., Foxy Locks Ltd., Hair Development Limited, Kimwigs .Co.Uk, Luxy Hair Co., Racoon International Ltd., Salonlabs LLC and Real Human Hair Company.